Competitive metrics: Pistil, July 2026 (Queens). Competitor delivery / hours / deals: each operator's public website & listings, Aug 2026 (see chat for sources). Media math uses your provided rates: CTV & pre-roll $17 CPM, display $4.50 CPM, LED truck $1,000 / 8-hr day, EDDM ~$0.44 / piece. Cannabis advertising is age-gated (21+) and state-regulated: run all channels through a cannabis-compliant DSP, keep audiences 21+, avoid health claims, and follow NY OCM marketing rules. Black-market "conquest" targets adult consumers near unlicensed storefronts with a legal, lab-tested message — it does not target minors.